This position is one of 3 Pricing Expert roles within the Shell Fleet Solutions (SFS) Western European Pricing Team. The Western European region covers 8 markets and is in terms of volume sold and value contribution the biggest cluster in Fleet Solutions globally.

Pricing is one of the most important strategic pillars for Shell Fleet Solutions and the key value lever for the business.

The Pricing Expert will be a key contributor to the value generation by maximising the integrated margin income through the creation and implementation of pricing initiatives.

This is an excellent role for someone who has a strong commercial mindset and a passion to drive outstanding business results.

Operationally this includes:

• Development of new and innovative pricing schemes in strong collaboration with the Sales and Marketing Teams

• Leverage integrated values by liaising with Trading & Supply, identifying value opportunities and turning them into tangible CVPs

• Monitor and manage discount exposure and customer profitability through the customer life cycle, initiate corrective actions and develop concepts to increase efficiency

• Management of the margin income throughout the entire value chain

• Strengthen competitor intelligence by ensuring a continuous and structured capturing of data and providing insights

• Track and manage all risks and exposures to Shell and ensure compliance in the area of pricing decisions to end customers or partners

• Support the annual, quarterly, and monthly planning and forecasting processes

• Interact with data team to identify new opportunities and structure new reports to support the delivery of business performance

The role also requires strategic thinking:

• Contribution to the development of the global pricing strategy and local tactics

• Develop and drive the implementation of Fuels Pricing vision in the region

• Formulate the right mix of elements of a winning offer depending on a solid understanding of the weaknesses and strengths of our competitors

• Develop and drive New Fuels and Pricing strategies with deep understanding of the supply chain as well as of the emerging relevance for our customers

Accountability:

• Implementation of the Fuel Pricing Strategies

• Management of daily List Prices based on sound analysis (pricing elasticity, price-volume relationship and competitive pricing)

• Contribution to the delivery of annual T&R

• Definition of the right discount position based on value pricing and customer banding

• Monitor, analyse and report Shell and competitor pricing behavior

• Leverage synergies within Mobility by an intense cooperation with B2C Pricing

• Engage Sales Teams to provide a two-way flow of competitor/market information

• Feed the Pricing Manager with regular updates on margin optimisation strategies

• Promote pricing discipline and competencies in the region, especially within the Sales Force

• Establish strong cross functional cooperation with Sales, Marketing, Finance and Operations in Krakow and Chennai, in order to build a strong pricing infrastructure that underpins and sustains pricing excellence

Requirements:

• Analytical skills, curiosity and proactivity, ideally with a good understanding of the fuels value chain or pricing to B2B customers

• Knowledge of pricing and analysis tools

• Strong team player in a cross functional environment with excellent communications skills

• Proven ability to leverage a global organisation and local Sales and Marketing Teams

• Proven strong delivery, especially leveraging by global functions

• Comfortable with ambiguity and complexity

• Demonstration of attention to detail and high level of accuracy

• Ability to manipulate data in excel and/or access

• Fluent in English

• French, Dutch, or German language skills can be a plus

• Experience in B2B Sales can be a plus

Special challenges:

• Ability to manage competing priorities, evaluate data and make timely decisions

• Strong stakeholder management

• Deliver tangible value-driven pricing initiatives with bottom line impact

• Ensure a full understanding of value position by all Sales Team members

• Ensure that legal requirements within the region are clearly understood and incorporated in all deliverables

Additional information:

• This is a new role in the SBO organisation, reporting directly to the business, where Pricing is a key strategic pillar for Shell Fleet Solutions, adding significant value to the bottom line of the business