Lead, Sense, and Create – these are the three traits that make up the Arla character; and they are apparent in everything we say and do as individuals:
Lead is about taking the lead, being in the driver’s seat in all our actions. It is about being visionary and passionate, striving for leadership, and identifying the highest potential in our people, businesses and relationships.
Sense is about being aware of people – colleagues, customers, consumers, and the world around us. It is about being curious, having an open mind, and a global mind-set. It is about seeing opportunities in people and relationships and acting responsibly.
Create is about developing and being creative in acquiring expertise, products, and market relationships. It is about inspiring and motivating people to higher levels and developing innovative businesses and people capable of delivering excellent products and results.
We believe that Lead – Sense – Create – on a personal level, on a team level, and on a company level – are fundamental for our success. We nurture the Arla character on all these levels and balance the three traits in order to ensure the right mindset and behaviour. Everyone in Arla plays an important role in putting Our Character into play.