Job Description

In this role, you have the opportunity to

Have a visible impact on the society by supporting our healthcare customers on daily basis.

You are responsible for

• Responsible for upstream marketing activities for Education as a Service products / solutions, including definition of the product and program strategy and its enablers as well as its alignment with key markets globally.
  • Value proposition development based on customer insights, including Health Economics for lead markets
  • Portfolio, Product & Clinical and Technical Education claims roadmaps
  • Collaborate with Clinical Affairs & HEOR, all Businesses and Markets providing input into Education Services relative to Clinical, Economic and Health Economics evidence strategy and proof points (assets) development to drive sustained competitive differentiation through Education Services
  • Business Case
  • Pricing (Price setting) and margin optimization
  • Channel Strategy for assigned product portfolio
  • Compliance with Quality & Regulatory requirements (if applicable)
  • Successful product launches and adoption
• Drive definition, development and introduction of the Education Services products/solutions, including cross-business solution development to our customers by meeting their needs, including service and consumables

• Responsible for Product and/or Solutions development of the business case to support new value creation.
• Translates customer, clinical, technical, market and commercial insight into Education Services product/solution requirements and works closely with Program Management and R&D to refine and execute.
• Responsible for product management deliverables in alignment with engineering milestones as described in PDLM to drive perfect NPIs as well as creating an Education Services product timeline as a standalone offer aligned with customer requirements to achieve expanded solution sales with recurring and incremental revenue growth.
• Interacting with the various disciplines including Innovation, design, manufacturing, suppliers, to ensure perfect NPI execution.
• Responsible for development and execution of FOK strategy supporting market development, creating early adaptors to drive customer awareness, engagement and preference for Philips Education as a Service.
• Work with key markets and Insight & Analytics to understand customer segmentation, Customer Decision Journey and purchasing drivers and barriers and translate that into a marketing plan underpinned with business base (QXP) and value-based pricing strategy.
• Where and when applicable works with the Clinical Teams (Clinical Affairs & HEOR, Clinical Science, Clinical Applications, CMO and others) to identify the key clinical unmet needs and clinical trends, and develop/execute plans for desired claims.
• Work with Q&R to ensure safety and compliance as well as per country regulatory strategy and planning needed for NPIs or Installed Base.
• Work with Business Development Manager function to support commercial (i.e. business model) innovation and support Market Activation.
• Work with Marcom & Digital to generate relevant brand assets, event strategy and execution globally. Work with marketing within markets to support localization of assets, critical local events and peer-to-peer strategy.

You are a part of

You will be part of Professional Services & Solutions Delivery Enablement team.

To succeed in this role, you should have the following skills and experience

• Strong drive and experience in value proposition creation.
• Skilled at portfolio management and pragmatic decision-making around lifecycle management.
• Understanding of willingness to pay and commercial policy enabling development of pricing models.
• Ability to develop realistic and comprehensive Business Cases.
• Skilled at driving customer results by utilizing program/project management abilities.
• Expert at defining marketing mix, channel strategies and Go-To-Market approach, Installed Base programs, etc.
• Knowledge of education services domain, programs and products in the healthcare industry.
• Fluent English (written and spoken)

In return, we offer you

The unique combination of a critical and challenging role and a creative and empowering office environment. You will be actively encouraged to make improvements, establish best in class service and have a direct impact on the success of Philips on a daily basis.

• Annual bonus based on performance achieved
• Private medical care with option to extend it to family members
• Benefit System cards
• Discount for Philips’ products
• Language courses
• Relocation package applicable for people moving in from outside of Łódź region
• Promotion of healthy lifestyle in the office (fruits twice / week in the office, gym, massage chairs, various events)

Contact

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