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Shell Business Operations
Shell Business Operations
location iconLocations: Kraków
level iconLevel: manager/director
Shell Business Service Centre Kraków - job
Royal Dutch Shell is a global group of energy and petrochemicals companies, operating in over 80 countries and territories and employing more than 90,000 people. Our core values of Honesty, Integrity and Respect for People define who we are and how we work. Royal Dutch Shell has developed a global network of Shell Business Operations to provide first-class services to Shell companies across the world.

Shell Business Operations (SBO) Krakow sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions. Working in a vibrant community with strong values and a supportive culture, an SBO-Krakow job will offer the chance to build a lasting and meaningful career. As one of six Business Service Operations centres, located worldwide, a job in Krakow will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and internal stakeholders as well as advanced financial operations.
Digital Marketing Motorsport Manager
Work location: Shell Energy Campus, Czerwone Maki 85

Job description:

Shell is an active partner in Motorsport for more than 100 years and has a long-lasting commitment to the progress and innovations in the sport (Formula 1, Formula E and several more). Shell developed strong partnerships throughout the years: Ferrari, Nissan, Ducati, BMW and Hyundai. Our products getting developed, tested and used by the most and best teams in the world. The motorsport partnership portfolio aims to reflect the energy transition journey Shell is on and the ability to offer cleaner energy solutions.

You will be developing and leading the digital communications strategy working with the various Strategic Partnership managers delivering strong digital communications plans. You will work with some of the most value brands in the world (e.g. Ferrari) to develop story telling opportunities. You will work with the PR, Media and digital agencies delivering our plans.

Accountabilities:

  • Develop digital communications strategy that is based on data driven insights

  • Identify opportunities to integrate with other functions to drive insights and value (e.g. loyalty)

  • Work with PR, Media and digital communications agency to deliver content plan and assets

  • Build an active and engaged Shell Motorsports community that is passionate about Shell’s heritage in Motorsports, its diverse partnerships portfolio, and commitment to the energy transition

  • Keep our audiences informed on the day to day news from our partners

  • Onboard and oversee delivery via social media agency

  • Deliver a balanced content strategy that reflects Shell’s diverse partnerships portfolio:

  • Encourage cross-partnership activations and Leverage partnership comms assets

  • Deliver additional content assets at key races / Shell moments outside motorsports

  • Support brands and products with global and local campaign requests

  • Advise agencies and production companies how best to showcase the partnerships

  • Ensure distribution of partnerships content in a timely and effective way either organically or via paid media.

  • Coordinate asset production and further requirements from the hero content

  • Utilize Shell Marketing Network to amplify content distribution locally

  • Leverage partner channels (incl. Drivers) to expand reach.

  • Connect with ER/PR to maximize value via earned reach.

  • Improve customer journey thanks to additional tactics such as geofencing re-targeting

  • Contribute to business growth through lead generation and content/posts that link back to Shell products.

Requirements:

  • Strong experience with the development of social media strategies and articulation of those strategies with the wider marketing and communication objectives.

  • Experience with digital analytics, with a demonstrated ability to package up complex data into actionable insights - the ability to tell the story behind the data.

  • Experience in defining Social Media KPIs relevant to communication objectives and business outcomes.

  • Understanding of advanced reporting tools: attribution, verification, frequency, etc.

  • Experience with all types of digital media (mobile, display, search, video, apps).

  • Experience with real time monitoring of global digital/social media campaigns.

  • Ability to effectively operate within a fast-paced, constantly evolving, team environment.

  • A global citizen, with knowledge and experience of multiple markets, social media landscape and agile and nimble on the way to interact with markets.

  • Possess a strong track record of managing multiple complex projects involving cross-functional teams, external relationships (clients, vendors).

  • Ability to effectively influence and communicate with all levels of management.

  • Excellent oral, written communication skills and attention to detail.

  • Must be customer focused with demonstrated experience providing insight on customer behaviour.

  • Degree or equivalent, in Marketing or a relevant discipline.

  • Excellent English (min. C1)

Number of Vacancies:

Benefits of working at Shell:
  • Meaningful work in a company that is universally respected as a truly global energy leader (one of the world’s biggest companies according to Fortune Global 500)
  • Unique opportunity to fulfill your potential with personal and professional development programs
  • Work in a smart and motivated team within a supportive and inclusive culture with strong values
  • Attractive salary and bonuses
  • Complex medical care and individual life insurance
  • Sports programme & facilities e.g. Multisport Benefits Card, vouchers for free time activities
  • Good atmosphere at work and comfortable working environment: own canteen and a few relax rooms
  • Opportunity to participate in social and community projects
Shell is an Equal Opportunity Employer

Details

  • iconMarketing & PR
  • iconEnglish
  • iconKraków, małopolskie

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