Job description:

• Develop digital communications strategy that is based on data driven insights

• Identify opportunities to integrate with other functions to drive insights and value (e.g. loyalty)

• Work with PR, Media and digital communications agency to deliver content plan and assets

• Build an active and engaged Shell Motorsports community that is passionate about Shell’s heritage in Motorsports, its diverse partnerships portfolio, and commitment to the energy transition

• Keep our audiences informed on the day to day news from our partners

• Onboard and oversee delivery via social media agency

• Deliver a balanced content strategy that reflects Shell’s diverse partnerships portfolio:

• Encourage cross-partnership activations and Leverage partnership comms assets

• Deliver additional content assets at key races / Shell moments outside motorsports

• Support brands and products with global and local campaign requests

• Advise agencies and production companies how best to showcase the partnerships

• Ensure distribution of partnerships content in a timely and effective way either organically or via paid media.

• Coordinate asset production and further requirements from the hero content

• Utilize Shell Marketing Network to amplify content distribution locally

• Leverage partner channels (incl. Drivers) to expand reach.

• Connect with ER/PR to maximize value via earned reach.

• Improve customer journey thanks to additional tactics such as geofencing re-targeting

• Contribute to business growth through lead generation and content/posts that link back to Shell products.

Requirements:

• Strong experience with the development of social media strategies and articulation of those strategies with the wider marketing and communication objectives.

• Experience with digital analytics, with a demonstrated ability to package up complex data into actionable insights - the ability to tell the story behind the data.

• Experience in defining Social Media KPIs relevant to communication objectives and business outcomes.

• Understanding of advanced reporting tools: attribution, verification, frequency, etc.

• Experience with all types of digital media (mobile, display, search, video, apps).

• Experience with real time monitoring of global digital/social media campaigns.

• Ability to effectively operate within a fast-paced, constantly evolving, team environment.

• A global citizen, with knowledge and experience of multiple markets, social media landscape and agile and nimble on the way to interact with markets.

• Possess a strong track record of managing multiple complex projects involving cross-functional teams, external relationships (clients, vendors).

• Ability to effectively influence and communicate with all levels of management.

• Excellent oral, written communication skills and attention to detail.

• Must be customer focused with demonstrated experience providing insight on customer behaviour.

• Degree or equivalent, in Marketing or a relevant discipline.

• Excellent English (min. C1)

Number of Vacancies: