Job: CRM Data Analyst – Jobs – Careers in Poland

Royal Dutch Shell is a global group of energy and petrochemicals companies, operating in over 80 countries and territories and employing more than 90,000 people. Our core values of Honesty, Integrity and Respect for People define who we are and how we work. Royal Dutch Shell has developed a global network of Shell Business Operations to provide first-class services to Shell companies across the world.

Shell Business Operations (SBO) Krakow sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions. Working in a vibrant community with strong values and a supportive culture, an SBO-Krakow job will offer the chance to build a lasting and meaningful career. As one of six Business Service Operations centres, located worldwide, a job in Krakow will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and internal stakeholders as well as advanced financial operations.

CRM Data Analyst

Work location: Shell Energy Campus, Czerwone Maki 85

Job description:

General Position Definition

• This role will drive analytics and insights for the Global CRM & Loyalty teams

• The ideal candidate is passionate about customer analytics - specifically CRM and Loyalty

• The candidate will have strong quantitative skills (like statistics, mathematics, machine learning) and has applied those skills in solving real world problems in marketing

• Incumbent is responsible for working on a range of technologies and tools collaborating directly with the marketing stakeholders & other partners

Purpose

• Leverage analytics, data and deep customer insights to identify and execute innovative programs that continually push CRM initiatives to the next level

• Build and maintain a test and learn roadmap (A/B Testing) and work to continually iterate and optimize CRM efforts in order to increase the effectiveness of all channels

• Measure impact of customer engagement initiatives across all channels (email, SMS, push notifications, direct mail, etc.) and optimize campaign spends

• Support development of the contact strategy with ad-hoc analysis and projects.

• Lead the design and development of CRM reporting dashboards; establish templates and processes for regularly sharing out CRM progress and results with key stakeholders

• Develop and evolve advanced segmentation strategies for targeted campaigns driving incremental revenues

Requirements:

Minimum 5-7 years of relevant experience in Marketing / Customer Analytics

Preferred experience in Retail or E-commerce managing CRM and Loyalty Data

Good interpersonal communication skills and influencing skills

Eagerness to learn and ability to work with limited supervision•

Strong experience in specialized analytics tools and technologies (including, but not limited to):

- Azure Databricks, Alteryx

- Power BI, Spotfire or other visualization tools

- Python, R

Working collaboratively across multiple sets of stakeholders – business SMEs, IT, Data teams, Analytics resources, etc. to deliver on project deliverables and tasks

Statistics / Mathematics: Data Quality Analysis, Data identification, Hypothesis testing, Univariate / Multivariate Analysis, Cluster Analysis, Classification/PCA, Factor Analysis, Linear Modeling, Affinity & Association, Time Series

Number of Vacancies: 1

Benefits of working at Shell:

Meaningful work in a company that is universally respected as a truly global energy leader (one of the world’s biggest companies according to Fortune Global 500)
Unique opportunity to fulfill your potential with personal and professional development programs
Work in a smart and motivated team within a supportive and inclusive culture with strong values
Attractive salary and bonuses
Complex medical care and individual life insurance
Sports programme & facilities e.g. Multisport Benefits Card, vouchers for free time activities
Good atmosphere at work and comfortable working environment: own canteen and a few relax rooms
Opportunity to participate in social and community projects

Shell is an Equal Opportunity Employer

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