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Shell Business Operations
Shell Business Operations
location iconLocations: Kraków
level iconLevel: specialist
We are looking for:
Email Campaign Specialist

Why Work for Shell?

Honest, integrity and respect; "feel free to speak your mind" culture; health and safety rules; diversity & Inclusion culture
An energy leader
Meaningful work in a company that is universally respected as a truly global energy leader {one of the world's biggest employers according to Fortune Global 500}. Join us and have a real impact on the operations of one of the world's largest companies.
Vibrant community
Become a part of a highly-driven team and get to know Shell's unique culture based on inclusiveness and collaboration.
Opportunies for growth
Spread your wings thanks to innumerable opportunities that Shell Business Operations Krakow offers its emloyees.
Impactful collaboration
Be an important participant of an international project.

Thanks to cooperation with Shell you gain:

  • Comfortable working environment: newly-built modern office with its own canteen, relax rooms, bike & car pakingspace
  • Improved accessibility of office and sanitary facilities
  • Energetic atmosphere at work
  • Attractive salary package
  • Shell Card
  • Additional funds for trainings and certifications (ACCA, CIMA, CIPS, Lean Six Sigma)
  • Complex medical care and individual life insurance
  • Assistive technologies and reasonable adjustments for people with disabilities
  • Non-monetary benefits (e.g. MultiSport Card, vouchers for cultural and free time activities, 12 sports sections, and many more)
  • Attractive relocation allowance available once relocating from another country


At Shell Fleet Solutions, our ambition is to deliver seamless, contextual and valuable communications to customers and prospects across the customer journey. You’ll be working alongside passionate people who love what we do and enjoy being champions of customer-centricity at every touchpoint we manage; creating tailored, relevant engagement campaigns for our customers and working with innovative technology every day. We foster a learner mindset, and so we commit to providing opportunities for personal and professional development for each member of the team – you can expect a multi-faceted, supportive work environment here.

The Customer Dialogue Operations Team covers 22 markets across Europe and Asia, and will be responsible for managing the activation and orchestration of all Fleet Solutions customer marketing campaigns, and this role provides a unique opportunity to be at the heart of our shift to moving towards insights-driven marketing that drives tangible business value.

This is a new role that sits in the Global Customer Dialogue Operations Hub in Shell Fleet Solutions & Emobility. We’re on a journey to become our customers’ first choice in sustainable mobility solutions – and customer marketing plays an important role in delivering best in class customer communications experiences that will differentiate us from the competition.

The Email Campaign Specialist is responsible for the build, quality assurance, testing, segmentation, execution and reporting of email marketing campaigns. You will work closely with the Marketing Automation Manager and the Campaign Developer to deliver on customer communication briefs submitted by the local businesses.

We’ll entrust you with the following responsibilities

  • You will evaluate and assess campaign briefs to understand campaign objectives, target audiences and execution tactics

  • You will work with the Marketing Automation Manager to ideate, plan and execute multi-channel marketing campaigns against those briefs (email, SMS, push notifications)

  • You will work with data analysts and strategists to identify segmentation criteria based on audience behaviour, demographic, geographic, transactional characteristics in order to send targeted communications to the most relevant audiences

  • You will design and build personalized customer journey workflows, emails and landing pages and forms for campaigns, ensuring optimal set-up, testing and execution

  • You will design and run A/B tests on relevant emails to optimize performance

  • We care about respecting data privacy, so you will ensure compliance to data privacy regulations while executing email marketing campaigns

  • We’re constantly building capabilities, so you will have a learning mindset, constantly improving your skillset and trying out new innovative ideas


This role requires technical knowledge and experience of marketing automation platforms in order to build innovative Customer Dialogue programmes that will be the foundation of building great customer experiences. You’ll also need strong communication skills required to provide constructive advice on email marketing best practices to our local marketing stakeholders.

You’ll ideally have

  • Knowledge of email marketing strategy and tactics for creating best-in-class campaigns, and an ability to query post-campaign performance in order to optimize future executions.

  • At least 2 years of Marketing Automation Platform (MAP) experience, with Salesforce Marketing Cloud experience a distinct advantage

  • Intermediate HTML & CSS skills required to adapt and maintain emails and web-forms.

  • Knowledge of building automated email journeys, applying relevant audience segmentation

  • An understanding of using data extensions and basic SQL within Marketing Cloud to effectively segment audiences

  • Ability to work quickly to sometimes tight deadlines and deliver quality work

  • Evidence of utilizing data insights to drive campaign design and activation

  • An understanding of GDPR for B2B

About us

Royal Dutch Shell is a global group of energy and petrochemicals companies, operating in over 80 countries and territories and employing more than 90,000 people. Our core values of Honesty, Integrity and Respect for People define who we are and how we work. Royal Dutch Shell has developed a global network of Shell Business Operations to provide first-class services to Shell companies across the world.

Shell in Kraków:

Sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions. Working in a vibrant community with strong values and a supportive culture, a job at Shell will offer the chance to build a lasting and meaningful career. As one of 5 Business Operations centres located worldwide, we will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and stakeholders.

Shell Polska employs more than 4400 professionals: 4100+ in Kraków and 200 in Warsaw.

Our employees represent over 50 nationalities and operate in over 20 defferent languages.
Shell in Kraków departments:

Customer Operations
Finance Operations
HR Service
External Relations
Internal Communications
Order to Delivery
Lubricants Supply Chain
Technical Asset Operations
Creative Solutions

People with disabilities are welcome to apply as we provide reasonable accommodations and assitive technologies for people with diverse disabilities.

Contact us:


  • iconMarketing & PR, BPO/SSC
  • iconKraków, małopolskie

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