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Shell Business Operations
Shell Business Operations
location iconLocations: Kraków
level iconLevel: manager/director
We are looking for:
B2B Global Fuels Marketing Manager

Why Work for Shell?

Honest, integrity and respect; "feel free to speak your mind" culture; health and safety rules; diversity & Inclusion culture
An energy leader
Meaningful work in a company that is universally respected as a truly global energy leader {one of the world's biggest employers according to Fortune Global 500}. Join us and have a real impact on the operations of one of the world's largest companies.
Vibrant community
Become a part of a highly-driven team and get to know Shell's unique culture based on inclusiveness and collaboration.
Opportunies for growth
Spread your wings thanks to innumerable opportunities that Shell Business Operations Krakow offers its emloyees.
Impactful collaboration
Be an important participant of an international project.

Thanks to cooperation with Shell you gain:

  • Comfortable working environment: newly-built modern office with its own canteen, relax rooms, bike & car pakingspace
  • Improved accessibility of office and sanitary facilities
  • Energetic atmosphere at work
  • Attractive salary package
  • Shell Card
  • Additional funds for trainings and certifications (ACCA, CIMA, CIPS, Lean Six Sigma)
  • Complex medical care and individual life insurance
  • Assistive technologies and reasonable adjustments for people with disabilities
  • Non-monetary benefits (e.g. MultiSport Card, vouchers for cultural and free time activities, 12 sports sections, and many more)
  • Attractive relocation allowance available once relocating from another country

We are looking for experienced Global Marketing Manager who is keen to add value to the organization and lead dynamic team of ambitious experts! join Shell is most exciting time for energy sector!

As a successful candidate you will be entrust with following responsibilities:


  • Own overall product strategy for differentiated fuels to support business strategy.

  • Define annual budget/plan and manage on-going delivery of R&D programme in conjunction with Projects & Technology to drive differentiated fuels growth and deliver on business priorities.

  • Drive further value creation from differentiated fuels by identifying opportunities to extend to new applications/sectors and leading future claims and messaging development

  • Work closely with Mobility on co-ordination of fuels launches and development of mid and long-term R&D planning. Steer and support the regional Technology Advisor to deliver fit-for-purpose technical support for organizational units in fuels launches, customer engagements/events, deals and testimonial development.

  • Track differentiated fuels performance to asses value contribution and future budget allocation/planning.

  • Manage global interface with Fuels Product Management (FPM) / Product Quality (PQ) teams, providing business representation and inputs including leading the annual Product Portfolio Plan (PPP) for Commercial Fuels.


  • Own and deliver the global Marketing OPEX budget/plan and manage the development of all global marketing communication and sales materials/tools

  • Drive fuels technology and thought leadership, working with P&T and Marcomms Lead to develop messaging/materials and demonstration tools for customer engagements/events/PR.

  • Lead development of new propositions (beyond traditional fuels and services),

  • Drive marketing and sales effectiveness through regular organizational units engagements, best practice sharing and competency development.

  • Lead annual marketing planning process

  • Deliver value selling training programmes for improving sales competency and extracting further value from differentiated fuels. Support indirect channel excellence through the development of Distributor Value Propositions, provision of marketing and sales assets, digital solutions.

  • Foster cross-business collaboration to identify cross-selling opportunities and customer-centric initiatives with Sectors & Decarbonisation, Mobility, Lubricants. B2B Fuels focal point for providing CVP, marketing and sales support for product launches.

The ideal candidate would have:

  • A proven track record of developing global/regional marketing programmes across the marketing mix and enabling value-adding delivery at a local level.

  • Ability to inspire and lead teams in a global virtual environment without formal authority.

  • Strong stakeholder management at all levels of the organisation including senior leaders

  • Strong commercial acumen and a good understanding of fuels supply chain, interfaces and integrated value delivery.

  • Understanding of the energy transition landscape and customer trends in B2B sectors, with proven ability to leverage market insights to differentiate from competitors.

  • Experience in B2B sectors would be a distinct advantage, and experience in Commercial Fuels business - beneficial. Technical expertise or qualifications not required but the ability to grasp technical concepts and translate these into compelling customer offers is a critical success factor for the role. Active change management to support monetizing both traditional core offers and scaling up new energy solutions.

  • English C1.

Additional requirements:

  • Must be able to work effectively in a global, virtual environment and in dealing with stakeholders at all levels of the organisation and across organisational interfaces

  • Must be confident and able to drive connectivity with key stakeholders (GM’s) in local units to understand the strategy, market developments and priorities

  • Strong commercial acumen required to understand implications of various strategy, marketing, supply and distribution projects relating to business and customers.

About us

Royal Dutch Shell is a global group of energy and petrochemicals companies, operating in over 80 countries and territories and employing more than 90,000 people. Our core values of Honesty, Integrity and Respect for People define who we are and how we work. Royal Dutch Shell has developed a global network of Shell Business Operations to provide first-class services to Shell companies across the world.

Shell in Kraków:

Sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions. Working in a vibrant community with strong values and a supportive culture, a job at Shell will offer the chance to build a lasting and meaningful career. As one of 5 Business Operations centres located worldwide, we will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and stakeholders.

Shell Polska employs more than 4400 professionals: 4100+ in Kraków and 200 in Warsaw.

Our employees represent over 50 nationalities and operate in over 20 defferent languages.
Shell in Kraków departments:

Customer Operations
Finance Operations
HR Service
External Relations
Internal Communications
Order to Delivery
Lubricants Supply Chain
Technical Asset Operations
Creative Solutions

People with disabilities are welcome to apply as we provide reasonable accommodations and assitive technologies for people with diverse disabilities.

Contact us:


  • iconMarketing & PR, BPO/SSC
  • iconEnglish
  • iconKraków, małopolskie

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