You get to develop, sharpen and execute our B2C and B2B consumer products e-commerce platform (Merchandise Hub). This highly commercial and externally facing role focuses on the Merchandise e-commerce platforms, including sourcing, compliance, marketing, category selection with a large data analytics component. This is definitely an exciting opportunity to join the Brand Extension Licensing and Protection Team – a growing business focused on brand equity building, revenue generation and brand protection for the Shell Group.
The world is changing fast and Shell is changing too – not only to keep up with the external pace, but also to anticipate and shape a different future. The new integrated Corporate Relations function will deliver value by supporting our strategy and sectoral approach and improving policy and advocacy outcomes. We will bring the outside in and secure and drive Shell’s reputation and values. Drawing on a strong base of professional excellence, we aspire to be best-in-class at achieving integrated outcomes through effective engagement and communication with external and internal stakeholders.
Where you fit in?
The Brand COE houses this function and the wider team is comprised of 9 licensing, merchandising and trademark professionals. It is a fast-paced environment where there is a focus on results and delivery and where the customer experience is second-to-none. The global coordinator is responsible for running the global e-commerce hub – a B2B and B2C platform. The objective is to grow this platform to consolidate Shell’s considerable merchandise spend (around $100mln) into a single e-commerce platform, improve quality, brand compliance and generate cost savings. The e-commerce hub is now open externally, so a key challenge is to create a retail-consumer friendly shop offering and generating new licensing revenues for Shell.
What’s the role?
- Managing of Merchandise Hub P&L and web analysis incl. monthly assessment of sales results, product prices, margins, web analytics (cost-to-click, cost-to-convert), category selections.
- Coordinating the Merchandise Hub operations:
- o Promotions, if necessary, to optimise the stock levels, e.g. discounts and promotions;
- o Managing introduction of new items liaising with the Merchandise Hub operator and suppliers;
- o Working on enhancements of Merchandise Hub to improve the user experience and increase the conversion rate;
- o Coordinating communications to Merchandise Hub users to push sales of specific products; etc.
- o Act as contract manager to the e-commerce platform providers and also work with CP on RFPs for new local, regional merchandise providers
- Coordinating the merchandise suppliers’ compliance programme, working with the selected service provider to conduct safety documentation checks, ethical audits, product inspections and additional merchandise product safety testing.
- Defining and executing the key stakeholder’s engagement plan (materials, calendar of calls/webcasts, etc.), so to share with key audiences the benefits of the merchandise sourcing process. Increase its awareness and usage in the wider Shell community to drive brand consistency on Shell branded products.
- Overseeing the Shell branded merchandise sourcing process, defining periodical audits, providing regular reports to Line Manager on the E2E process (user numbers, submission numbers, cost savings, issues etc.).
- Overseeing a global team of Regional Merchandise Advisors (RMAs), providing necessary training and communications on all aspects of the Shell branded merchandise sourcing process to upskill and support RMAs’ development.
- As focal point for global suppliers, maintain positive relationships, and continually assess relevant new suppliers and innovative products.
What we need from you:
- Deliver improvements and outcomes to close gap to potential.
- Integrate and collaborate across boundaries to maximise commercial value to Shell as a whole.
Live our values and goal zero
- Lead by example with a deep personal commitment to always do the right thing.
- Never accept shortcuts when it comes to ethics.
- Commercial Acumen: must be fluent in the language of business opportunities and delivery; material B2B negotiations and contract development; customer management experience, including P&L responsibilities.
- Effective communicator: must demonstrate ability to take complex subjects and easily distill concepts across broad audiences.
- Marketing, brand and Customer Value Proposition development: must have demonstrable track record in marketing products and developing CVPs to internal/external customers.
- Seasoned networker: must be able to navigate the web of key influencers across the company, building key relationships whilst enjoying the confidence and endorsement of the VP Brand.