Job Description:
If you have a keen interest in the future of energy, have a passion for people and are energised by your direct involvement in shaping and delivering the Talent strategy of Shell, this could be an opportunity for you. The Energy Transition and Digital Transformation will change the business environment, the way we work and types of capabilities / skills we will need to prosper as an organisation. Our Employer Brand is a key differentiator in attracting the best and brightest talent to Shell. This is an exciting opportunity for an experienced marketeer who is passionate about developing world-class marketing excellence through, digital, insight-led strategies, innovative audience experiences and tailored value propositions.
Where you fit in
You will be part of a diverse international team of professional and passionate marketing experts who are based in several markets around the world. The team work together to deliver the global and local country marketing plans that enable resourcing teams to recruit targeted talent in a very competitive landscape. Future talent needs to understand who we are and why they should choose Shell as a great place to work. Helping them to learn about Shell, our leading employer value proposition, and the inspiring purposeful work we do is how marketing enables the Talent Strategy and, in turn contributes to the bottom line. You will be a valued partner in collaborating with colleagues within resourcing, talent, across businesses and with key stakeholders to develop marketing strategies to achieve our goals and deliverables.
What’s the role?
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Partnering with Resourcing Leads to develop and deliver high quality, forward-looking marketing plans to meet the targets and strategic ambitions that deliver on successful and measurable outcomes for current business performance and future strategic priorities for Integrated Resourcing.
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Delivering on the strategy for attracting targeted talent, building and nurturing talent pipelines, improving brand metrics and enhancing our reputation as an employer .
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Leveraging market intelligence, data and insights to enable the continuous development of marketing as a feature of the resourcing and talent strategy in support of the business agenda
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Drive the agenda for a fully integrated marketing delivery in partnership with resourcing, talent and marketing teams, Shell Brands International (SBI), Corporate Relations, agencies, vendors, campus teams, universities, relevant businesses, country HR and external partnerships.
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Role-modeling brand ambassadorship internally and through external networks and developing a sustainable culture of continuous improvement and operational excellence
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Contributing to the delivery of local, regional and global marketing and resourcing projects/ initiatives in line with the roadmap and strategy.
What we need from you:
You have proven capability to partner with a diverse / cross-cultural community of resourcing stakeholders, marketing experts and external partners to deliver marketing plans that contribute towards the business success for the markets you will support. You will need to have:
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Prior marketing experience of 3-5 years, with a proven ability to develop integrated marketing plans that leverage rapidly changing digital marketing techniques, campaign management and evolving platforms.
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Excellent written and verbal communications skills. You will need to represent Shell’s brand and reputation externally through strong content writing and be comfortable presenting to large audiences. Fluent English is essential for the relevant channels and audiences you will be working with.
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Experience of building trusted, credible partnership with all internal and external partners delivering results through integrated marketing strategies
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A customer-centric, externally focused mindset to continuously improve our brand position and the candidate experience across all touchpoints.
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A demonstrated commitment to diversity and inclusion and strong motivation to make a lasting positive impact by ensuring our employer brand and talent attraction plans are industry leading to enhance our reputation internally and externally.
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Insight and data-led marketing planning capabilities, sound analytical skills to assess and interpret recruitment, marketing and research to contribute toward quantitative and qualitative proposals, recommendations and plans.
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A solid understanding of reputation risks, Shell brand standards & compliance and marketing excellence practices within Shell and externally.
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A focused commercial mindset to ensure accurate and optimised budget management with care and discipline.
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A strong curiosity to learn, an ability to be inclusive and collaborate virtually; and to work comfortably with uncertainty and when proactively addressing challenges.