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Amway Global Business Services
Amway Global Business Services
location iconLocations: Kraków
level iconLevel: manager/director
Based in Ada, Michigan, Amway is one of the world's leading direct sales companies. We operate in more than 50 countries around the world offering a variety of products: health, beauty and home care. Amway Business Services Center was established in March 2010 to provide state of the art service to corporate operations across Europe, India and Africa. From graduates to highly qualified experts we hire the best professionals in the fields of Finance, Customer Service, Marketing, IT and HR. Here, you have the opportunity to add value and be valued – to achieve your professional goals and work with truly exceptional people. We believe in your potential and we value your talents.

Currently we are looking for a person for the position of:
Customer Relationship Manager | Cracow

Amway is a large multinational family-owned consumer goods company and the leading direct selling company worldwide. Amway offers more than 450 high-quality products and innovative solutions in the categories of nutrition, beauty, and home care exclusively through independent distributors and the own webshop. The company was founded in 1959 in Ada, United States, and operates in more than 100 countries generating revenue of 8.1 billion USD in 2020. Amway’s top-selling brands are Nutrilite™ vitamin, mineral, and dietary supplements, ARTISTRY™ skincare and color cosmetics, and eSpring™ water treatment systems.

Purpose of Role:
Strategic / consulting role responsible for driving the cross-channel marketing CRM strategy in the European markets for Amway Business Owners (ABOs) and customers.

Develop and implement CRM strategies and campaigns, in support off overall go-to-market plans to support product launches, sales campaigns, promotions and revitalisation measures in the European markets.

Develop and implement automated lifecycle messaging strategies to drive retention and revenue goals ensuring personalised and data driven communication.

What you’ll do:

  • Develop targeted multichannel programs and campaigns
  • Build deep understanding of ABO and customer journeys, segmentation and personas to deploy campaigns using innovative CRM technologies (CDP, personalization engine)
  • Collaborate with Digital Team to design, build and execute automated lifecycle communications across direct marketing user journeys (email and other messaging delivery applications)
  • Collaborate closely with BI Team: Determine ABO and customer needs, evaluate data, target groups based on segmentation models, perform cost-benefit-analysis of measures realisation in the individual European markets, develop market insights and potential analysis
  • Collaborate with internal stakeholders to establish and report on success metrics (KPIs) that objectify results and provide transparency across the organisation related to overall return on investment
  • Briefing/Co-ordination of external suppliers / agencies:
  • Coordinate design and copy requirements with relevant teams and external agencies
  • Design and execute test-and-learn (i.e. A/B testing) campaigns and enhance user touchpoints
  • Coordinate approval with all relevant stakeholders and ensure execution of campaigns
  • Set up/Programming of the campaigns and target groups in the current CRM system: Siebel Marketing
  • Set up of email message templates and co-ordination of HTML creation
  • Check / Test of the campaigns before send-out
  • Plan and manage campaign budgets

What you’ll need:

  • University degree in marketing, or similar Qualification
  • Min. of 5 years work experience in CRM, Direct/Dialog marketing, B2BC
  • Direct experience working with CRM technologies such as CDP, Personalisation engine and knowledge of common CRM systems (Siebel, Exponea, Salesforce)
  • Experience in Multi-Channel/Step Campaigns
  • Excellent project management skills, online and mobile knowhow
  • Data driven and with a genuine understanding of the customer, strong analytical mindset including familiarity for conducting research and analyzing data
  • HTML skills are advantageous
  • Conceptual, organisational, communicative skills
  • Experience in international working companies, good Team-worker
  • Fluent in spoken and written English, further languages would be an advantage
  • MS-Office knowledge (Word, Excel, PowerPoint, MS Teams)

What can you expect from us?

  • Online recruitment process
  • International and multilingual team environment
  • Relocation package for candidates outside Poland
  • Private medical care in LuxMed Group
  • MyBenefit Cafeteria Platform (with Multisport card available)
  • Group Life Insurance after probation period
  • Language courses co-financed by us
  • Employee discount for high-quality Amway products
  • Various portfolio of internal&external training (1-month induction training, access to the e-learning platform, professional certifications
  • Possibility of growth inside of the organization
  • Company events and office initiatives
  • A family atmosphere with no formal dress-code
  • Home-like office in the heart of Krakow (High 5ive, Pawia street)

How to apply

If you are interested in this job, please send your application via "Apply" button.

The following statement should be enclosed to your application:
"I hereby give consent for my personal data included in my application to be processed by Amway Business Centre-Europe Sp. z o.o. located in Zabierzów (adres: Krakowska 280 str., 32-080 Zabierzów) for the purposes of current and future recruitment processes, in accordance with the Personal Data Protection Act dated 29.08.1997 (uniform text: Journal of Laws of the Republic of Poland 2002 No 101, item 926 with further amendments)."

This job is no longer available

Recruitment process for this position has ended.

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  • iconMarketing & PR, Customer Service, Sales
  • iconEnglish
  • iconKraków, małopolskie

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