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Shell Business Operations
Shell Business Operations
location iconLocations: Kraków
level iconLevel: specialist
We are looking for:
Digital&Soc Excel Lead

Why Work for Shell?

Honest, integrity and respect; "feel free to speak your mind" culture; health and safety rules; diversity & Inclusion culture
An energy leader
Meaningful work in a company that is universally respected as a truly global energy leader {one of the world's biggest employers according to Fortune Global 500}. Join us and have a real impact on the operations of one of the world's largest companies.
Vibrant community
Become a part of a highly-driven team and get to know Shell's unique culture based on inclusiveness and collaboration.
Opportunies for growth
Spread your wings thanks to innumerable opportunities that Shell Business Operations Krakow offers its emloyees.
Impactful collaboration
Be an important participant of an international project.

Thanks to cooperation with Shell you gain:

  • Comfortable working environment: newly-built modern office with its own canteen, relax rooms, bike & car pakingspace
  • Improved accessibility of office and sanitary facilities
  • Energetic atmosphere at work
  • Attractive salary package
  • Shell Card
  • Additional funds for trainings and certifications (ACCA, CIMA, CIPS, Lean Six Sigma)
  • Complex medical care and individual life insurance
  • Assistive technologies and reasonable adjustments for people with disabilities
  • Non-monetary benefits (e.g. MultiSport Card, vouchers for cultural and free time activities, 12 sports sections, and many more)
  • Attractive relocation allowance available once relocating from another country

You get to be the lead specialist consultant across digital and social within the Europe, Russia and MEA regions. You will lead a team of Digital Excellence Advisors to enable world class content creation, drive and help develop channel strategy, push the boundaries of our digital and social platforms and deliver innovation.

The world is changing fast and Shell is changing too – not only to keep up with the external pace, but also to anticipate and shape a different future. The new integrated Corporate Relations function will deliver value by supporting our strategy and sectoral approach and improving policy and advocacy outcomes. We will bring the outside in and secure and drive Shell’s reputation and values. Drawing on a strong base of professional excellence, we aspire to be best-in-class at achieving integrated outcomes through effective engagement and communication with external and internal stakeholders.

Where you fit in:

As Shell pursues its ambitions towards net zero emissions, the role of the Shell brand will be even more important in continuing to build trust, loyalty and credibility among our employees, customers, business partners and stakeholders. Digital Excellence Advisors will serve a fundamental role by delivering strategic counsel across digital and social projects to ensure best-in-class methodology and content effectiveness. Situated within the Digital and Social CoE, we set the Shell group strategy across all digital and social media platforms. This team ensures we can deliver unparalleled customer experiences while ensuring the stewardship of the Shell brand in digital channels. We work closely with some of the largest technology platforms in the world to maximise the performance of our content, and with a broad remit for innovation which delivers material impact on business performance. Our team of advisors bring expert knowledge and experience across web, email, app and social media marketing.

What’s the role?

As a Digital Excellence Lead for Europe, Russia and MEA, you will lead a team of advisors to be the vanguards for Brand Standards at the market level, ensuring consistent and high-quality output across digital and social channels through a continuous improvement model and common process using our content marketing platform. Partnering closely with key stakeholders across all lines of business and functions within EMEA and Russia, you will ensure our central digital and social strategies are market-relevant, while also advocating central guidance within region. You will enable our digital excellence model by being the focal point for social channel requests and emerging technologies from the region, sharing market priorities with the central Products and Innovation team and promoting and enabling the CoE’s technologies and solutions at a local level.

Your role will include:

• Leading and managing a team of Digital Excellent Advisors for the EMEA and Russia markets, ensuring clear communications between global and local markets.
• Providing best-in-class counsel to prioritised markets, lines of business and functions for digital and social platforms, including content formats, campaign channel strategy, channel functionalities, audiences and user journeys.
• Training and guiding stakeholders through a common process by being responsible for the success and adoption of the CMP tool across markets, businesses and functions.
• Developing and owning the annual market maturity models for digital and social in key markets within your remit to enable and drive improvements in content effectiveness.
• Partnering with the central strategy team on the development and optimisation of guidelines for region-specific channels.
• Partnering with the digital delivery team (Accenture) to meet targets, including prioritisation of marketing activities to ensure deadlines are met with high quality outputs, in line with business expectations.
• Leading the local roll out of new technologies and platforms related to digital and social channels.
• Managing and advising stakeholders on the rollout of ‘multi-site content’ packages across our websites at a local market level.

What we need from you:

Leadership skills
• Ability to deliver through others including leading, nurturing and supporting a team of Digital Excellence Advisors within Europe. Create the environment for others to feel empowered to deliver high performance through clarity on intent, priorities and outcomes.
• Learner Mindset – Role model curiosity and reflection; encourage people to learn from mistakes and successes.
• Maximise performance – Integrate and collaborate across boundaries to maximise commercial value for Shell as a whole.
Functional skills
• Extensive and comprehensive knowledge of social media platforms and digital marketing, especially within Europe, Russia and MEA, with a clear and proven passion for the industry.
• Digital communications expert, with comprehensive experience in managing websites and social media campaigns.
• Exposure to CMP tool implementation or previous user experience of a CMP or process tool.
• Experienced team leader, with proven leadership skills. Proven ability to delegate and manage delivery through others.
• Proven experience with content management systems, including Adobe Experience Manager, Sprinklr and Newscred.
• General knowledge of digital and social analytics, able to interpret reports and dashboards across a variety of tools.
• Thorough knowledge of SEO and social media optimisation.
• Working knowledge of direct email marketing and push messaging solutions and campaigns.
• Excellent written and spoken English.
• Professional working language proficiency in a second European language is advantageous.
• Excellent interpersonal skills, with ability to influence outcomes at a senior level.

About us

Royal Dutch Shell is a global group of energy and petrochemicals companies, operating in over 80 countries and territories and employing more than 90,000 people. Our core values of Honesty, Integrity and Respect for People define who we are and how we work. Royal Dutch Shell has developed a global network of Shell Business Operations to provide first-class services to Shell companies across the world.

Shell in Kraków:

Sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions. Working in a vibrant community with strong values and a supportive culture, a job at Shell will offer the chance to build a lasting and meaningful career. As one of 5 Business Operations centres located worldwide, we will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and stakeholders.

Shell Polska employs more than 4400 professionals: 4100+ in Kraków and 200 in Warsaw.

Our employees represent over 50 nationalities and operate in over 20 defferent languages.
Shell in Kraków departments:

Customer Operations
Finance Operations
HR Service
External Relations
Internal Communications
Order to Delivery
Lubricants Supply Chain
Technical Asset Operations
Creative Solutions

People with disabilities are welcome to apply as we provide reasonable accommodations and assitive technologies for people with diverse disabilities.

Contact us:


  • iconProject Management, BPO/SSC
  • iconEnglish
  • iconKraków, małopolskie

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