SEO Marketing Expert

Poland, Switzerland - Zürich

Marketing and Communications

Global Wealth Management

Job Reference #

263977BR

City

Wroclaw, Zürich

Job Type

Full Time

Your role

Are you a performance marketing expert? Do you have a passion for increasing brand recognition, improving acquisition and applying growth marketing tactics? Are you enthusiastic about the latest trends and innovation? Can you think outside of the box and find solutions to complex problems?

We’re looking for a SEO Marketing Specialist who can help us to:

• define and implement strategies, techniques and tactics to increase the number of quality visitors to our websites and improve our search engine rankings,
• collaborate with other channel experts to curate content and ensure it is optimized for search, considering each buyer persona and a clear focus on quality lead acquisition
• have a data-driven approach to maintaining, reviewing and analyzing the website for areas that can be improved and optimized
• ensure proper tracking, attribution, automation and optimization
• plan, coordinate and execute digital acquisition campaigns from concept to execution across our key channels, together with local and global marketing teams
• support colleagues across Europe and Asia with their digital marketing activities; advise on strategy, governance and execution, implement appropriate localization/ translation strategies and ensure a consistent global experience

Your Career Comeback

We are open to applications from career returners. Find out more about our program on ubs.com/careercomeback.

Your team

You’ll be working in the Marketing and Communications team, which is part of our UBS Global Wealth Management organization. You’ll be part of a small group of highly motivated marketing experts who love what we do, are very client focused and take pride in partnering with different teams to produce high quality, high impact marketing.

This role will expose you to key stakeholders in our Global Wealth Management business – a diverse and exciting environment which is rapidly evolving. Your primary focus will be on supporting the delivery of major digital marketing campaigns across our European and Asian markets. It’s a unique opportunity to make an impact, develop your digital skills and progress your career while helping UBS to grow its business.

Diversity helps us grow, together. That’s why we are committed to fostering and advancing diversity, equity, and inclusion. It strengthens our business and brings value to our clients.

Your expertise

• university degree with a focus on marketing or communications (preferred) with min. 4-5 years of experience in SEO
• working in a large organization within marketing/ communication, and ideally in managing and directing external agencies
• proven experience in the following: developing and executing digital content marketing activities for B2C brands that are optimized to driving acquisition and ROI; optimizing a library of content and webpages for specific channels, KPIs and objectives, and experience in project management and key account management/ advisory area
• previous experience with analytics (preferably Adobe Analytics) and website optimization tools (e.g. Google Ads, Keyword Planner, Ahrefs, Screaming Frog etc.). Strong MS Office skills especially in PowerPoint and Excel
• affinity for new technologies and tactics (especially digital acquisition and quality lead generation)
• excellent interpersonal, oral and written communication skills, especially in copywriting for marketing
• fluent in English (written and oral), German a distinct advantage

About us

UBS is the world’s largest and only truly global wealth manager. We operate through four business divisions: Global Wealth Management, Personal & Corporate Banking, Asset Management and the Investment Bank. Our global reach and the breadth of our expertise set us apart from our competitors.

With more than 70,000 employees, we have a presence in all major financial centers in more than 50 countries. Do you want to be one of us?

How we hire

This role requires an assessment on application. Learn more about how we hire: www.ubs.com/global/en/careers/experienced-professionals.html

Join us

At UBS, we embrace flexible ways of working when the role permits. We offer different working arrangements like part-time, job-sharing and hybrid (office and home) working. Our purpose-led culture and global infrastructure help us connect, collaborate, and work together in agile ways to meet all our business needs.

From gaining new experiences in different roles to acquiring fresh knowledge and skills, we know that great work is never done alone. We know that it's our people, with their unique backgrounds, skills, experience levels and interests, who drive our ongoing success. Together we’re more than ourselves. Ready to be part of #teamUBS and make an impact?

Contact Details

UBS Business Solutions AG
UBS Recruiting

Disclaimer / Policy Statements

UBS is an Equal Opportunity Employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce.