Amway is a large multinational family-owned consumer goods company and the leading direct selling company worldwide. Amway offers more than 450 high-quality products and innovative solutions in the categories of nutrition, beauty, and home care exclusively through independent distributors and the own webshop. The company was founded in 1959 in Ada, United States, and operates in more than 100 countries generating revenue of 8.1 billion USD in 2022. Amway’s top-selling brands are Nutrilite™ vitamin, mineral, and dietary supplements, ARTISTRY™ skincare and color cosmetics, and eSpring™ water treatment systems.

Purpose of Role:

The Senior Social Media Specialist will oversee our corporate social channels (IG and LinkedIn) to help grow and engage our target audiences, such as Amway Business Owners, Customers, industry associations, and current and potential employees. In addition to managing our day-to-day social activity, this person will define our social strategy, guidelines, editorial calendar planning process, content curation and development in partnership with our brand social media team. This includes planning and content creation through copywriting, scheduling and posting content, responding to comments, questions, and direct messages, tracking and reporting analytics and more.

S/he will execute the development of effective communications for the MD on social media, developing messaging and content to support current and future business objectives while aligning messaging across all audiences and touchpoints, internal and external.

What you’ll do:

• Design and implement a social media strategy and guidelines that align with our overarching business goals
• Own editorial planning and intake process with cross-functional teams (Marketing, events, industry relations, etc.)
• Manage day-to-day posting on Amway corporate social properties for our region
• Write and edit engaging, relevant copy that quickly hooks our target audience and encourages action
• Monitor, listen and respond to audience comments and direct messages
• Collaborate closely with the marketing social team, corporate headquarters social team and influential Amway business owners to amplify the reach of our content across all campaigns and programs
• Analyze and report on key metrics; adjust strategy as needed
• Be a steward of best practices in messaging, grammar, and writing for social media
• Help educate and elevate the team’s understanding of social media best practices
• Stay on top of trends and tools in the social media space

Executive Social Media Responsibilities

• Responsible for development and on-going management of the social media outreach strategy and plan for the MD that engages ABOs, critical business partners and external influencers and positions Amway in the modern Social Commerce space building Amway and the MD’s thought leadership position in the social space
• Collaborate closely with the Office of the MD to plan the week-to-week calendar for the MD, ensuring time is used efficiently and productively, including prioritization towards driving our strategic priorities for our region
• Generate, edit, publish and share engaging content daily (e.g., original text, photos, videos and news)
• Build and refine a global list of ABO and external contacts to effectively engage and partner with on social and digital platforms. Work closely with Heads of Sales to identify future pipeline of leaders to advance partnership with
• Analyzing engagement data, identifying interaction trends, and planning digital campaigns to build community online
• Collaboration with the MD and other key executive stakeholders to manage, execute and evaluate the social content strategy, content creation and ABO virtual engagement plan, adjusting as necessary
• Day-to-day management responsibility for community management including content posting and direct messaging for MDs social channels

What you’ll need:

• Master’s degree in marketing, digital marketing, internet marketing or related field
• Prior experience as a copywriter/content manager
• Full proficiency in English
• Experience developing and implementing social media strategies, plans and programs with a proven track record for achieving results
• Up to date with the latest digital technologies and social media trends
• Media and social media savvy, fully conversant in traditional and digital media
• Experience in creating social media strategies and knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc.
• Track record of executing well planned communications under pressure and tight deadlines
• Budgeting and creative solutions experience in developing proactive, effective strategic communications plans
• Experienced and gifted writer, gifted at storytelling, with the ability to turn complex information into relevant, engaging, timely, and valuable content
• Proven working experience in digital marketing, particularly within the industry
• Solid knowledge of website and marketing analytics tools ( e.g. Goodle Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Strong communicator who listens well and influences effectively. Exceptional oral and written skills
• Ability to deliver feedback thoughtfully an receive it gracefully
• Strong project management skills and attention to detail
• Experience working with remote and global teams
• The ability and willingness to travel 20-30%

What can you expect from us?

• Online recruitment process
• Hybrid Work model & Flexible Working Hours
• Private medical care in LuxMed Group
• MyBenefit Cafeteria Platform (with Multisport card available)
• Group Life Insurance after probation period
• Additional day off for your Birthday
• Additional two days off per year for voluntary activities of your choice
• Employee discount for high-quality Amway products
• Annual Bonus depending on the yearly company and individual performance
• Various portfolio of internal&external trainings: professional certifications, access to e-learning platform
• Language courses co-financed by us
• Possibility of growth inside of organization
• International team environment Relocation package for candidates outside Poland
• Numerous company events and office initiatives
• Family atmosphere with no formal dress-code
• Attractive office location in the heart of Krakow (High 5ive, Pawia street)

How to apply

If you are interested in this job, please send your application via "Apply" button.