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Shell Business Operations
Shell Business Operations
location iconLocations: Kraków
level iconLevel: specialist
We are looking for:
Digital Marketing & Data Analyst

Why Work for Shell?


Honest, integrity and respect; "feel free to speak your mind" culture; health and safety rules; diversity & Inclusion culture
An energy leader
Meaningful work in a company that is universally respected as a truly global energy leader {one of the world's biggest employers according to Fortune Global 500}. Join us and have a real impact on the operations of one of the world's largest companies.
Vibrant community
Become a part of a highly-driven team and get to know Shell's unique culture based on inclusiveness and collaboration.
Opportunies for growth
Spread your wings thanks to innumerable opportunities that Shell Business Operations Krakow offers its emloyees.
Impactful collaboration
Be an important participant of an international project.

Thanks to cooperation with Shell you gain:

  • Comfortable working environment: newly-built modern office with its own canteen, relax rooms, bike & car pakingspace
  • Improved accessibility of office and sanitary facilities
  • Energetic atmosphere at work
  • Attractive salary package
  • Shell Card
  • Additional funds for trainings and certifications (ACCA, CIMA, CIPS, Lean Six Sigma)
  • Complex medical care and individual life insurance
  • Assistive technologies and reasonable adjustments for people with disabilities
  • Non-monetary benefits (e.g. MultiSport Card, vouchers for cultural and free time activities, 12 sports sections, and many more)
  • Attractive relocation allowance available once relocating from another country

This is an exciting opportunity to join a newly formed Digital Marketing & Research Team in Integrated Resources department, part of HR.

You will be working closely with digital marketing advisors and across key country corporate relations teams, and support the implementation of global and local digital marketing campaigns.

It is a great opportunity for anyone who would like to join this new and dynamic Digital Marketing & Research Team. The team will offer a great learning curve, and if you are eager and hungry, no afraid to roll up sleeves, and willing to do an extra mile when needed, this role is for you.

What’s the role?

  • Working closely with marketing advisors and across key country corporate relations teams

  • Support the implementation of global and local digital media strategies across all businesses

  • Deliver business reporting requirements for digital marketing campaign performance and measurement;

Website: visitor behaviour, content consumption patterns, UX, information architecture, multi-site content using Adobe experience/marketing cloud/tools

Social media listening, social media publishing, social media analytics, using marketing analytics tools such as Synthesio/Sprinklr

Advertising agency-led activities including SEM, SEO, PPC and Programmatic

  • Own programme of data integration and end to end tracking from subscribed & owned platforms and analytics tools to produce business insights that inform strategic decision making

  • Support research and insights programme by producing competitive intelligence, talent insights, digital/ technology trends and recommendations to inform strategic decision making with regards to marketing planning, value proposition and digital roadmap for the team.

  • Deliver business reporting with respect to candidate experience across all the candidate touchpoints with the employer brand and recommend opportunities for continuous improvement and technology adoption

  • Implement of digital marketing content and publishing across digital touchpoints and platforms

  • The Digital Marketing and Data Analyst will drive the programme of data integration and KPI tracking, across subscribed & owned platforms and the various analytics tools, to produce a programme of insight generation that informs strategic business decision making, enhances candidate experience, optimises cost and improves quality.

  • Monitor and implement all legal and regulatory compliance and drive adoption of best practice digital in line with Shell standards.

What we need from you:

  • You have proven capability in analytics and in partnering with a diverse / cross-cultural community of resourcing stakeholders, technology and data teams, marketing experts and external partners to deliver reports and actionable insights that contribute towards measurable business success of the global employer branding and talent attraction team. You will need to have:

  • Prior Digital Marketing and Data Analyst experience of 5+ years, with a proven ability in working with multiple marketing analytics tools (e.g. Adobe Analytics) and a deep understanding of campaign performance measurement, technology, tracking and customer research

  • Proficient in working with large and disparate data-sets and data visualisation tools (such as Power BI) to convert data into customer insights and the ability to tell the translate complex data to a story for a varied audience, in multiple formats.

  • Strong attention to detail and problem-solving abilities.

  • Ability to translate data into consumer insight

  • A customer-centric, data-led and externally focused mindset to continuously improve our brand position and the candidate experience across all touchpoints.

  • A customer-centric, externally focused and commercial mindset to contribute toward quantitative and qualitative proposals, recommendations and plans that aim to continuously improve our brand position and the candidate experience across all touchpoints

  • A demonstrated commitment to diversity and inclusion and strong motivation to make a lasting positive impact by ensuring our employer brand and talent attraction plans are industry leading to enhance our reputation

  • A solid understanding of digital safety and reputation risks, GDPR and data excellence


About us

Royal Dutch Shell is a global group of energy and petrochemicals companies, operating in over 80 countries and territories and employing more than 90,000 people. Our core values of Honesty, Integrity and Respect for People define who we are and how we work. Royal Dutch Shell has developed a global network of Shell Business Operations to provide first-class services to Shell companies across the world.

Shell in Kraków:

Sits at the centre of Shell’s global businesses, providing an operational backbone to our essential business functions. Working in a vibrant community with strong values and a supportive culture, a job at Shell will offer the chance to build a lasting and meaningful career. As one of 5 Business Operations centres located worldwide, we will give you the chance to interact and work with people across the world, helping to deliver excellent support to business clients and stakeholders.

Shell Polska employs more than 4400 professionals: 4100+ in Kraków and 200 in Warsaw.

Our employees represent over 50 nationalities and operate in over 20 defferent languages.
Shell in Kraków departments:

Customer Operations
Contracting&Procurement
Trading&Supply
Finance Operations
HR Service
External Relations
Internal Communications
Order to Delivery
Lubricants Supply Chain
Legal
Retail
Technical Asset Operations
Creative Solutions

People with disabilities are welcome to apply as we provide reasonable accommodations and assitive technologies for people with diverse disabilities.

Contact us:

Details

  • iconAnalytics & Reporting, Marketing & PR, BPO/SSC
  • iconKraków, małopolskie

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