Smart means Poland – Hannover Messe 2017 with Poland as official partner

Hannover Messe 2017

The motto of the Hannover Messe 2017 fair is Integrated Industry – Creating Value. This idea combines various subjects related to, e.g., the digitisation of production (Industry 4.0) or energy efficiency. The Hannover fair is an excellent opportunity for the comprehensive promotion of the Polish economy in the international arena and for building strong brands in the field of high technology. Polish products are characterised by the very high quality, and Polish companies successfully operate in foreign markets and are appreciated by even the most demanding customers. During the fair, Poland will present its take on Artificial Intelligence, Big Data, robotics or the Internet of Things.

K-dron Poland

Poland does not want to stay behind in the business developments of the modern world and aims high by presenting its largest innovative projects and companies. To highlight this desire, Polish authorities have chosen a very unique symbol to represent the country at the fair. K-dron, a shape invented by Janusz Kapusta, is an “ideal figure which is a square inscribed in another square. Its area is both symmetrical and asymmetrical, concave and convex,” just as Poland is.

Germany & Poland

The Hannover Messe 2017 fair is also a good opportunity to tighten the relations between Poland and Germany, two neighbouring countries who share a lot of common goals in business. The opening ceremony which took place 24^th April saw Polish PM Beata Szydło and German chancellor Angela Merkel opening the event and discussing closer cooperation. Germany still remains Poland’s biggest trade partner for both import and export.

Startup zone

During the Hannover fair, Polish government wants to promote the country’s startups, as Poland is making a name for itself in this area of activity. Investors can be attracted by good infrastructure, educated workforce and a well-established startup community on a market that is still yet to expand to its fullest. Hannover will host 20 young companies preselected by Poland’s Ministry of Economic Development and Finance. The trade fair is sure to give them a boost from German as well as other foreign investors.

The fair ends Friday 28th April 2017.

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